The word “tourism” conjures up pleasant thoughts of vacation and leisure. But it’s also a key component in maintaining a nation’s financial health. According to the UN’s World Tourism Organization, the travel industry generates as much revenue to a country’s economy as exports of goods. In some cases it generates even more.
One country that banks on tourism is Cuba. The industry earns the nation almost 2 billion dollars a year in foreign currency. And with renewed relations with the United States increasing its number of tourists, Cuba is trying to attract a broader range of visitors.
Anchor Elaine Reyes is joined on the set by Steve Marshall, CEO and Director of Cuba Ventures Corp. They discuss the increased tourism to Cuba and what first-time travelers to the island nation should know.
Check out their interview for “Americas Now” here.