Billions of dollars at stake, thousands of B2B meetings, China’s biggest banks and investment houses, and Israeli high-tech representatives — the first ever “innovation summit” in Tel Aviv was an opportunity for Israeli companies to get a foot into one of the world’s biggest business markets: China.
CCTV’s Stephanie Freid reports the story.
Israeli companies make pitch to Chinese investors at innovation summitBillions of dollars at stake, thousands of B2B meetings, China's biggest banks and investment houses, and Israeli high-tech representatives - the first ever "innovation summit" in Tel Aviv was an opportunity for Israeli companies to get a foot into one of the world's biggest business markets: China.
The Israeli participants have fifty hours to convince China’s biggest corporations, investors and banks that their device, innovation or product will be viable in the Chinese market.
“They are every people full of passion, they have dreams, they want to change the world, they have new ideas. But Israel’s a small country. There’s no marketplace,” said Jiren Liu, director of Neusoft Corporation.
And that is why they are pitching China – the world’s second biggest market.
Four hundred and fifty potential investor-partners were flown in for the summit – B2B zones accommodated an estimated four thousand meetings. There were splashy displays, high-profile speakers and even culinary “targeting”
According to research figures, China investment in Israel is soaring. Chinese investors plugged $500 million into Israeli ventures last year – Summit organizers predict $2 billion dollars’ worth of deals were at stake at the recent event.