Apple unveils new iPhone models

Global Business

The new iPhone X is displayed in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus on Tuesday, Sept. 12, 2017, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

A big day in the tech world and for Apple, which has just revealed its latest products and also its latest headquarters.

CGTN’s Mark Niu reports from that new multi-million dollar headquarters in Cupertino, California, with all the details.

A first look at Apple’s $5 billion campus widely dubbed “the spaceship.”

Inside the new Steve Jobs theater, CEO Tim Cook paid tribute to the late founder while introducing an iPhone that’s been redesigned from the ground up – iPhone X.

“We do have one more thing. We have great respect for these words and we don’t use them lightly. We’ve been hard at work for years on the future of the smartphone,” Cook said.

Named iPhone X because it’s been ten years since the birth of the iPhone and this smart phone costs a whopping $999.

It’s larger than previous iPhones with a 5.8 inch retina display and with an OLED screen which is a similar technology used already in Samsung phones though Apple claims this is better.

It does away with the home button, allowing you to just swipe to go home. Users can unlock the screen just by looking at it through technology called Face ID.

And you can also have some fun with Apple’s most expensive iPhone ever. It’s created something called aniemoji. By using true-depth cameras it can detect and track your face, record your voice. And allow you to send a message as an aniemoji.

“I think it’s a great new phone and I think people are going to be very excited about the iPhone X. All the things we heard about did come true. Unfortunately, there were no surprises for people who like surprises because they delivered on that beautiful quality edge to edge screen. They’ve got the wireless charging, face ID,” Bob O’Donnell, Chief Analyst, TECHnalysis Research said.

“Samsung has wireless charging that works well. Samsung has face recognition, but from what I’ve used with their technology it doesn’t work all the time. And from what Apple’s shown us how they’re doing it with machines learning and artificial intelligence, it does appear Apple has an edge,” Tim Bajarin, President, Creative Strategies said.

But on stage the new iPhone did not recognize the speaker’s face in the first live demo though it did work later in the show.

And Apple says the new Face ID is twice as secure as the old touch ID fingerprint sensor.

Apple also unveiled a new Apple TV that supports 4K resolution and the Apple Watch series 3 which has cellular built in, allowing users to make calls without bringing along their iPhone.

William Stofega talks about Apple’s new iPhones and strategy for the future

CGTN’s Rachelle Akuffo spoke to William Stofega, program director of Mobile Device Technology and Trends for IDC. They discussed Apple’s new products and what the company’s strategy will be for the future

First look at new iPhone X