Mexico breathes new life into a “classic” love affair

Americas Now

It was in the 1950’s when German automaker Volkswagen began selling its iconic car “the Beetle” in Mexico.

The vehicle – known in Germany as “the people’s car” – was such a hit, VW opened a production plant for it in Puebla, Mexico in the 1960’s.

By 1973, one-third of all cars owned in the country were Beetles.

Thirty years later, the last of the old-fashioned Beetles rolled off the assembly line and were replaced by newer models. But that hasn’t stopped “Beetlemania” from booming.

Our Urban Voice this week is determined to keep Mexico’s love affair with the classic car alive…through restoration.

Meet architect turned mechanic Alejandro Rubio.