It’s the most populous country on Earth, with an economy consistently growing. But in China, tens of millions still live below the poverty line.

With an aggressive goal to fully eliminate poverty by 2020, China’s rural and underserved population is being given an unprecedented opportunity for upward social mobility. Yet, with 43 million still living in poverty, the challenges are enormous for the masses and individuals alike.

Whether it’s for a single woman working in a tech start-up in Beijing, an artisan who sells his wares globally from a remote village, or even a young student from Yunnan Province who dreams of being a pilot, the Road to Riches is the portrait of achieving glory... but not without grit.