All eyes are on Las Vegas, in the U.S. state of Nevada this week, as the “most influential tech event in the world” takes place. The CES, or Consumer Electronics Show 2023 is taking place from January 5 to 8, with over 3,000 participating companies from 174 countries in attendance.

While many of the companies are looking to showcase their latest technology, others are hoping to expand their presence in one of the biggest markets in the world: China.