The global shopping event known as Double-Eleven or Singles’ Day is on November 11th. While that’s the main date, sales promotions in China have been happening since the end of October. Like everything else it seems right now, the buzz this year is around artificial intelligence. Specifically, how it might help shape what consumers buy. CGTN’ s June-wei Sum has more.

For more, check out our exclusive content on CGTN Now and subscribe to our weekly newsletter, The China Report.