McDonald’s faces market challenges

World Today

McDonald’s faces market challenges

McDonald’s, the world’s largest fast-food chain, is proposing new ways to make money amid an increasingly challenging environment for customers.

Ahead of its annual shareholders’ meeting earlier today, the business’s senior leadership laid out what the restaurant giant calls its “golden” future.
But, in the face of disappointing financial results and lower consumer demand, the world’s largest fast food chain is having to create changes – with brand new value meal deals on the way.

Benji Hyer explains.