The ongoing troubles at General Motors have hurt the company’s reputation and bottom line: GM has now recalled more cars this year than it has sold in the last five. However, what about the human impact of the recall crisis? CCTV’s Daniel Ryntjes speaks to Laura Christian. Her 16-year-old daughter died when the airbag in her Chevrolet Cobalt failed to deploy.
Human Cost of GM Recall Crisis
The ongoing troubles at General Motors have hurt the company's reputation and bottom line: GM has now recalled more cars this year than it has sold in the last five. However, what about the human impact of the recall crisis? CCTV's Daniel Ryntjes speaks to Laura Christian. Her 16-year-old daughter died when the airbag in her Chevrolet Cobalt failed to deploy.What could be the short and long-term fallout for the U.S. automaker? CCTV’s Rachelle Akuffo speaks with Charlie Hughes, Founder of Brand Rules, about GM’s biggest mistakes and how to resolve them.
Follow Rachelle Akuffo on Twitter@RachelleAkuffo