Brazilian soap operas are a huge hit

World Today

CCTV’s Stephen Gibbs has a special report on the widely popular Brazilian soap operas.

On an average day, 40 million people watch soap operas in Brazil. The programs are made in Brazil at the headquarters of the dominant television network, Globo.

Each day, four novellas are being filmed. The shows are not only for entertainment value, but also play a role in the social unification of the country.

As Brazil continues to promote itself as a world political power, the soaps operas could have a larger stake in how the country is viewed on an international stage.

Brazilian soap operas are a huge hit

Brazilian soap operas are a huge hit

CCTV's Stephen Gibbs has a special report on the widely popular Brazilian soap operas.