Global brands see young Latinas as coveted consumer group

Global Business

This week, the 2015 Hispanicize event kicked off in Miami, Florida uniting over 2,000 Latinos from across the United States. The five-day event gathers Latino influencers, trendsetters and newsmakers from journalism, marketing and social media industries. The event aims to connect brands and agencies with digital content creators and according to founder Manny Ruiz, Hispanicize is more than a conference. Ruiz added that Latinos are a marketing force with women in the driver’s seat. CCTV America’s Nitza Soledad Perez filed this report from Miami.

Global brands see young Latinas as coveted consumer group

Global brands see young Latinas as coveted consumer group

This week, the 2015 Hispanicize event kicked off in Miami, Florida uniting over 2,000 Latinos from across the United States. The five-day event gathers Latino influencers, trendsetters and newsmakers from journalism, marketing and social media industries. The event aims to connect brands and agencies with digital content creators and according to founder Manny Ruiz, Hispanicize is more than a conference. Ruiz added that Latinos are a marketing force with women in the driver's seat.CCTV America's Nitza Soledad Perez filed this report from Miami.

Highlights:

  • According to Connexion Research, Latina millennials, some of them mothers and under the age of 35, are outpacing the opposite sex in education and career growth and have a purchasing power of more than $170 billion.
  • Major company brands and corporations monitor online influencers like Dulce Candy Tejeda Ruiz and use events like Hispanicize to showcase new ideas, products, technology and marketing campaigns in order to attract this growing Latina market.


Infographic created by Isbella Diaz.

Also check out this web exclusive to hear what Hispanicize founder Manny Ruiz had to say about “the biggest gathering of U.S. Latinos” held in the country.

Web Extra: What is Hispanicize 2015?

Web Extra: What is Hispanicize 2015?

This week, the 2015 Hispanicize event kicked off in Miami, Florida uniting over 2,000 Latinos in marketing and social media industries from across the United States. What exactly is Hispanicize? Check out this web exclusive to hear what Hispanicize founder Manny Ruiz had to say about "the biggest gathering of U.S. Latinos" held in the country.