CGTN America won an AIGA 50 D.C. award for our Global Business Set Design. Our Creative team consisted of Lead Designer, Ronald Cortez and Creative Director, Alexander Shields.
Entries were judged on the overall effectiveness of the design solution and the design brief for The American Institute of Graphic Arts, Washington, D.C. chapter.
As part of our written entry submission CGTN America said, “We added a new time slot at the beginning of 2017. Our “Global Business” show would now air a 30-min program to provide bite-sized snippets of the day’s business news. To help differentiate the 30-min show from our original hour-long program, we were asked to create a new set design that appeals to not only our international audience, but business savvy viewers alike. We created window panels which housed various stocks, bar graphs, photos, and currencies.
Our greatest challenge was trying to finesse the graphics around a busy newsroom time schedule. We’re glad we finally got this on-air!”
According to its website, “AIGA 50 is AIGA D.C.’s biennial design competition and exhibition, celebrating the D.C. creative community by showcasing the best design in the area and raising money for local programming. More than a beauty contest, AIGA 50 honors design that makes an impact, and brings our community together in celebration of the industry. Enter for the opportunity to have your work honored as a part of D.C. design history.”