Black Friday changes as in-store shopping adapts to e-commerce

World Today

Black Friday changes as in-store shopping adapts to e-commerce

Black Friday changes as in-store shopping adapts to e-commerce
Web: In the U.S., Black Friday remains a crucial time to attract shoppers to retail stores.
But the annual sales event has changed in recent years, moving away from the midnight doorbusters chaos to a more civilized, drawn-out sales period.
And although online sales continue to cut into profits, many retailers are working on ways to stay ahead.
CGTN’s Dan Williams reports.